Edinburgh & Glasgow Branding with Bite

Important questions - if you don't know, you can't expect your customers to do so. Our people have worked on brand development and tone-of-voice projects for several large corporations. Whether your project is big or small, we know what it takes.
A full brand development project Developing a style guide or tone of voice Marketing consultancy Tactical campaigns

Tone of voice

How do you want to speak to your customers? Formal or informal? Relaxed or professional? Do you adopt different tones of voice for different media?

This matters. Customers need to feel you're tuned into them. Social-media slang like lol and lmao wouldn't work for a professional services firm. And long, technical prose won't cut it for GenY either.

Get your tone of voice right. Talk to us.