After graduating from the University of Sheffield with a BA in East Asian studies, Niels spent 10 years in South Korea, where he worked as an editor with the Korean arm of the International Herald Tribune and Korean Air’s inflight magazine, and then as a PR consultant on the global LG Electronics account. Returning to the UK in 2011, Niels gained an MBA from Cranfield School of Management and made the transition into financial communications. A social media and digital specialist, Niels heads Copylab’s marketing and manages the London-based writing team.