Vered began her career in financial writing at Euromoney, specialising in renewable energy finance. She then joined IPA advisory as a management consultant, advising on financing for power projects, primarily in the Middle East. She founded a business in 2013, returning to professional writing in August 2016, when she joined Copylab’s London-based team. Vered holds an MBA from Cass Business School and an MSc in mathematics from the Hebrew University in Jerusalem.